Athena Answers

The Real Cost of Reactive Purchasing: What Most Pharmacy Owners Don't Track

Athena — Mon, 04 May 2026 18:26:04 GMT

You've heard the pitch before. A new wholesaler promises a better deal. The buying group swears they've negotiated the best terms. And somehow, a year later, you're having the same conversation with someone else.

Take Back Control: Reduce Friction and Burnout in Your Pharmacy Workflow and Culture

Athena — Fri, 01 May 2026 15:18:41 GMT

If you’ve spent any time behind the counter lately, you know the feeling. The day starts busy and somehow keeps accelerating—calls, scripts, rejections, inventory issues, staffing gaps. By the time you look up, it’s already late afternoon and it feels like you’ve been reacting all day instead of actually getting ahead.

Patient Profiles for Pharmacy Marketing: 7 Examples to Improve Engagement and Outcomes

Athena — Thu, 23 Apr 2026 19:55:43 GMT

Community pharmacies know their patients better than anyone else in healthcare. But turning that knowledge into a structured marketing strategy is what drives real results. Creating patient profiles for pharmacy marketing helps you deliver more targeted messaging, increase engagement, and improve patient outcomes.

Community Pharmacy Insights from the Road: An interview with Athena

Athena — Thu, 23 Apr 2026 14:40:20 GMT

Lesson from the Road: Creating Pharmacy Spotlights. Featuring Robin Rhea, Marketing Manager at Pharmacy Marketplace.

Tennessee's FairRx Act: A Turning Point for Community Pharmacy Nationwide

Athena — Wed, 22 Apr 2026 19:16:45 GMT

After a multi-million dollar battle waged by CVS Caremark, and fueled by years of data
painstakingly gathered by community pharmacies,Tennessee has struck a blow against
vertical integration in the prescription drug supply chain that will echo across every state capitol in the country.

Why Pharmacy Marketplace Decided to Address the Core of Pharmacy Purchasing and Dispensing

Athena — Tue, 07 Apr 2026 14:20:03 GMT

With countless opportunities in today’s pharmacy landscape, Pharmacy Marketplace made a deliberate choice to focus on the financial foundation first. Pharmacy procurement is one of the most important and most overlooked drivers of profitability for community pharmacies.

When States Get Fed Up: What Real PBM Enforcement Actually Looks Like

Athena — Fri, 03 Apr 2026 14:31:23 GMT

A few states stopped waiting for someone else to fix this. Here's what they did — and why the rest of the country needs to pay attention.

Smarter Purchasing Check List for Community Pharmacies

Athena — Fri, 06 Mar 2026 16:10:23 GMT

Spring is a season of renewal, and it is the perfect time for community pharmacies to refresh their purchasing strategy. Our goal at Pharmacy Marketplace is always to help you reduce pharmacy drug costs. As patient needs shift toward allergy relief, respiratory care, and seasonal wellness products, pharmacies that take a proactive approach to inventory and sourcing can protect margins, reduce waste, and improve operational efficiency. A thoughtful review of purchasing habits, supplier performance, and inventory health can uncover meaningful savings while freeing up valuable staff time in the pharmacy. Use the Smart Purchasing Checklist below to evaluate your pharmacy’s purchasing strategy and make sure you are positioned to buy smarter, manage inventory more effectively, and maximize profitability this spring. Improve your pharmacy purchasing strategy with our Smarter Purchasing Checklist.

Is Your Pharmacy Team Engaged or Just Going Through the Motions?

Athena — Mon, 09 Feb 2026 19:14:58 GMT

A recent Gallup poll revealed something that should concern every pharmacy owner: only 31% of the U.S. workforce is actively engaged at work. Let that sink in for a moment.

The Best-Kept Secret in Pharmacy: How to Actually Recover Your Underwater Claims

Athena — Fri, 30 Jan 2026 16:27:15 GMT

Underwater claims have become an accepted cost of doing business in pharmacy. When you try to explain the concept to owners of other small businesses, they look at you like you're crazy. And honestly? They're not wrong to be shocked.