The PBM Industry Is Now Fighting a War on Two Fronts Athena Sep 9, 2026, 8:17:54 AM For years, the PBM industry's primary fight was with community pharmacies. Read more >
Community Pharmacy Insights from the Road: An interview with Athena Athena Apr 23, 2026, 9:40:20 AM Lesson from the Road: Creating Pharmacy Spotlights. Featuring Robin Rhea, Marketing Manager at... Read more >
Tennessee's FairRx Act: A Turning Point for Community Pharmacy Nationwide Athena Apr 22, 2026, 2:16:45 PM After a multi-million dollar battle waged by CVS Caremark, and fueled by years of datapainstakingly... Read more >
When States Get Fed Up: What Real PBM Enforcement Actually Looks Like Athena Apr 3, 2026, 9:31:23 AM A few states stopped waiting for someone else to fix this. Here's what they did — and why the rest... Read more >
The Best-Kept Secret in Pharmacy: How to Actually Recover Your Underwater Claims Athena Jan 30, 2026, 10:27:15 AM Underwater claims have become an accepted cost of doing business in pharmacy. When you try to... Read more >